Women entrepreneurs are on a roll, with female-owned enterprises growing at a rate five times the national average in the last nine years, according to The 2016 State of Women-Owned Business Report. They now contribute over $1.6 trillion in business revenue.
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| Image source: Pixabay.com |
Here are five trends in business that show it’s actually a woman’s world, as reported by Inc.com.
Winning the pitch
Female-run agencies are receiving more requests for proposals (RFPs) and showing up more often in conference rooms formerly dominated by men. And they are actually winning more pitches than in just a decade earlier.
Diversity vendors participating more
More corporations are required to award a percentage of their vendor contracts to so-called “diversity” vendors, used to be known as “minority owned” in the business world. This trend is being furthered by providing certifications that make women-owned businesses eligible for a coveted seat at the table.
Using feminine intuition
If men are bagging deals through the ways of the good ol’ boys club (such as over the golf course or a bottle of scotch at a bar), women are trusting their intuition and using it to enhance their business skills. They tell it like it is and demonstrate the classic confidence that comes with their femininity.
Engaging in business more than ever
In the United States alone, over 9.4 million companies are women-owned, generating $1.5 million in sales as of 2015. These numbers are only expected to climb year over year, hopefully evening the traditionally sexist score.
Being recognized by company decision makers
Women leverage their role as everyday decision makers, taking the lead in purchase decisions and other decisions in the household and business. An overwhelming rate of women also participates on social media, influencing other women’s purchase decisions. This way, the higher-ups in business organizations are recognizing their value even more each day
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| Image source: Pixabay.com |
Steve Sorensen is an investment strategist and business blogger who is a longtime resident of Des Moines and holder of an undergraduate degree from the Iowa State University. Read more about business and investment strategies on this page.
